Shilpa Shetty, soon after her Big Brother success hired PR guru Max Clifford to turn her new found fame into a success story. But even as their contract ended recently, it became clear that the plan has gone horribly worng. British tabloids splashed stories of Shetty wrecking London based businessman’s marriage. Clifford says he found it impossible to work with her. Meanwhile, the actor’s new PR firm, Sterling Media, is on the defence. “It’s just the case of sour grapes,” dismisses CEO Teji Singh. Quite a cliff-hanger, eh?