Elizabeth Hurley was at the Pink Ribbon Ball in Amsterdam, Netherlands on September 29th, being part of the latest installment of celebrities against cancer. She was wearing a eye-chatching pink halter-style dress as she made her way into the Concertgebouw. For breast cancer awareness, Elizabeth Hurley is teaming up again with Estee Lauder to front a new online campaign targeted at a younger age demographic.
Every year younger and younger women are being diagnosed with breast cancer. We want to reach these women and all women with the message of early detection because if a breast cancer is detected early, it’s 98 per cent curable. These new online partnerships provide a platform with the goal of inspiring new supporters to relay the message in new and unique ways.
- Elizabeth Hurley told press -
